Especially in motorsport, the color PINK can no longer be overlooked. In the top class of motorsport – Formula 1 – the BWT branding remains a fixed component.

From the 2022 season onward, the Alpine F1 Team and BWT will be going down the same road and enter a new era as the BWT Alpine F1 Team. The strategic, long-​term partnership makes it possible to use the iconic pink BWT branding to spread the message of sustainability and social responsibility around the world, leveraging the shared global platforms of Formula 1 and the automotive industry. The pink color symbolizes BWT's mission to "Change the World – sip by sip"